NOT By the Book: Geoffrey Cowan

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Throughout his career, Geoffrey Cowan has been an important force across a spectrum of communication and public policy arenas - as a lawyer, academic administrator, government official, best-selling author, distinguished professor, non-profit executive, and Emmy Award-winning producer. He is the author of new book Let the People Rule: Theodore Roosevelt and the Birth of the Presidential Primary.

Let the People Rule tells the exhilarating story of the four-month campaign that changed American politics forever. In 1912 Theodore Roosevelt came out of retirement to challenge his close friend and handpicked successor, William Howard Taft, for the Republican Party nomination. To overcome the power of the incumbent, TR seized on the idea of presidential primaries, telling bosses everywhere to “Let the People Rule.”